The effort to create the Shop Westborough directory began with the Town of Westborough’s participation in the Local Rapid Recovery Program (LRRP), through which the Department of Housing and Community Development (DHCD) partnered municipalities across Massachusetts with technical assistance providers to develop a project-based plan to support economic recovery from the COVID-19 pandemic.
For several years, the Westborough Economic Development Committee (EDC) has partnered with the Westborough Garden Club to run the Downtown Beautification Program, which is a vehicle for local business and residents to help beautify the downtown area through the placement of well-maintained flower boxes around the Rotary.
Beginning in 2021, the Westborough Economic Development Committee (EDC) has partnered with Westborough Recreation and other municipal offices to host an annual "Main Street Trick o' Treat" event a week or so prior to Halloween.
Beginning in 2014, the Westborough Economic Development Committee (EDC) hosts the Westborough "Winter Stroll" (formerly "Holiday Stroll") before the Annual Tree Lighting and Annual Light Parade events, hosted by the Rotary Club of Westborough and Westborough Recreation. Traditionally, this event has been held every year on the Sunday after Thanksgiving.